Turning a product placement into a brand burst

15K new subscribers, 2.84M earned media views

Mustard ⊹ Native Instruments ⊹ Coachella ⊹ Roc Nation ⊹ 2025

Equipped Mustard with custom-colour way Maschine and Kontrol-49 hardware for his debut Coachella set, coming off the back of the record-breaking Super Bowl performance with Kendrick Lamar — where he didn't just play it, but broke into an unplanned finger-drumming session on stage, live, in front of one of the biggest audiences in music. Backed by a public giveaway and owned-channel push that beat engagement benchmarks, causing a 10% product sales uplift during the campaign.