Selling out Sydney Opera House with Flying Lotus

2 sellout shows & festival activation

40% ticket sales lift 200% vinyl increase

Flying Lotus ⊹ AUNZ Tour ⊹ 2020

Flylo’s sixth album, the epic Flamagra LP, had just landed to critical acclaim, but he hadn't toured in five years — and tickets to shows at the Sydney Opera House, Melbourne’s Forum and Tasmania's MONA FOMA festival ran at double the market average, because of the scale of his ground-breaking 3D live show.

Built a campaign of fan activations (Melbourne's Northside Records, Sydney's Network Connection with Inertia), an intimate Sydney meet & greet for industry VIPs, exclusive content, and accessible interviews to close the gap, landing 55 online features, national newspaper coverage reaching 10M readers, and a guest spot on national television ABC's RAGE, resulting in most of the tour selling out and staggering results on physical merch and record sales.