Flow & State
PR, content, communications and culture strategy that earns depth, not just coverage.
I make music make sense to tech, and tech make sense to music.
An independent consultancy founded by Rebecca Florence, delivering storytelling that turns cultural credibility into commercial results.
WORK I’M STILL A FAN OF
NI’s most successful campaign in five years
“Weird by design” for the whole campaign, not just the tagline
Native Instruments ⊹ Absynth 6 ⊹ 2025
7,000 units sold out in 7 days
Creating a synth with the world’s most elusive artist
Novation ⊹ AFX Station ⊹ 2021
Two sold-out shows & 40% uplift in ticket sales
Selling out the Sydney Opera House with Flying Lotus
Flying Lotus ⊹ APAC Tour ⊹ 2020
8K Kickstarter backers to 750K fans
— to consumer hardware sold worldwide
Nuraphone ⊹ Nura (Acquired by Denon) ⊹ 2017-19
TELL ME YOUR STORY
FOR MUSIC TECH BRANDS — NEW & ESTABLISHED
Day one or decades in, earn the culture's trust →
FOR ARTISTS & THE MUSIC SIDE
Your next move involves tech. Make it make sense →
FOR TECH & VC ENTERING MUSIC