Rebecca Florence
I make music make sense to tech, and tech make sense to music.
Communications and brand partnerships for music technology. Fifteen-plus years building launches, artist collaborations and the stories around them at Native Instruments, Novation, ROLI and Nura, and before that writing for VICE, i-D, Noisey, Resident Advisor and RBMA.
What I do
Strategy + StoryPositioning and launch narratives that both engineers and artists believe.
Talent + ConnectionsArtist partnerships and collaborations that come from real relationships.
Media + CreatorsPress, communities and creators, starting with the people who care most.
Research + InsightKnowing where culture is moving before the brief is written.
Creative + ProductionActivations, content and events, built end to end.
Selected work
How I work
Do it for the nerds.Reach the genuine enthusiasts first and let the credibility compound outward.
Artists I've worked with include Flying Lotus, A. G. Cook, Tems, Mustard, Richie Hawtin, Aphex Twin, Kaytranada, Thundercat and many more.
Find me
₊˚⊹ Lovely to meet you.